Strategy On Demand

Most companies are making decisions from data that's wrong, strategies built on assumptions nobody tested, and AI adoption plans written by people who've never built one.

I'm a strategist who works from evidence. I audit the data, analyze the behavior, challenge the assumptions, and tell you what's actually happening — not what your last report said, not what your team hopes is true, but what the numbers and the patterns and the customer behavior are actually telling you when someone bothers to look.

Strategy On Demand is project-based. You bring me the problem — growth, positioning, data infrastructure, AI adoption, customer behavior, channel performance — and I go deep until it's solved. Every engagement starts as a project. It's how I make sure the work is right and the fit is real before either of us commits to anything longer.

What I deliver isn't a 90-page deck that lives in a drawer. It's actionable strategic direction, organized in a Notion workspace your team can pick up and run with the day I hand it off.

Choose Your Project Package

Every business problem has a different level of complexity. Some are a single question that needs a real answer. Some have layers — the data, the customer behavior, and the go-to-market are all tangled together and can't be solved in isolation. And some are full triage, where multiple systems have drifted apart and someone needs to walk in, diagnose what's actually happening, and build a path out. The scope of the engagement matches the depth of the problem.

STRATEGIC CLARITY

$5,000

When you need focused strategic thinking on a single challenge

You've got one question, one problem, or one area of the business that needs an honest strategic read. It could be your channel strategy, your customer acquisition approach, whether your analytics infrastructure is telling you the truth, or how your team should be thinking about AI. I dig in, give you the real answer, and deliver a plan you can move on.

Perfect for single-focus strategic challenges, diagnostic audits, or questions that need evidence-based answers instead of more opinions.

Deliverable: Strategic brief with specific recommendations, prioritized action items, and implementation guidance in a Notion workspace.

STRATEGIC DEEP-DIVE

$10,000

When the problem is layered enough to require pulling on multiple threads

The challenge is bigger than a single question. It touches multiple areas of the business — the data infrastructure, the go-to-market, the customer behavior, the AI adoption plan — and the pieces need to be seen together before any of them make sense. This is deeper research, more analysis, and a comprehensive strategic roadmap.

Perfect for multi-channel strategy, comprehensive audits with actionable recommendations, AI adoption and governance strategy, competitive analysis, or any problem where the threads are connected and can't be solved in isolation.

Deliverable: Comprehensive strategic roadmap with detailed recommendations, implementation timeline, and action framework in Notion with supporting research and analysis.

STRATEGIC HAIL MARY

$15,000+

When something has gone off the rails and you need someone to walk in and sort it out

This is triage. Something is broken — or several things are — and the business needs someone who can diagnose what's actually happening, separate the noise from the signal, and build a path out. Multi-faceted, cross-functional, deep strategic work.

Perfect for business model pivots, cross-channel overhauls, situations where the data, the strategy, and the execution have drifted apart, or problems complex enough that the previous consultant couldn't solve them.

Deliverable: Full strategic diagnostic with prioritized roadmap, implementation guidance, and detailed action framework in Notion.

How This Works

  • You tell me everything — goals, frustrations, data that doesn't make sense, challenges nobody's been able to explain, the thing that keeps nagging you that you can't quite articulate. I ask a lot of questions. Some of them will be uncomfortable. This is where I figure out what you think the problem is and start looking for what the problem actually is.

  • This is where I go deep. Depending on the engagement, that might mean auditing your analytics infrastructure, running customer research, analyzing behavioral patterns in your data, pulling apart your content performance, evaluating your competitive landscape, or assessing your team's readiness for AI. I work from evidence — primary research, data analysis, market intelligence — not frameworks somebody published in a book. I challenge every assumption, including the ones you didn't know you had.

  • Your challenges get distilled into clear, actionable strategic direction. Not a 90-page deck. Not a report that lives in a drawer. Clear priorities, specific recommendations, and a roadmap your team can understand and execute without needing me to translate it.

  • You receive your strategic roadmap in an organized Notion workspace — priorities, tactical steps, implementation guidance, and supporting research. Everything is structured so your team can pick it up and move immediately. Projects typically begin within seven days and are completed within one to three month depending on scope and complexity.

  • Her command of facts and figures and the way she combines seemingly completely unrelated data have caused more than a few “aha” moments for me.

    Bethany Feinstein, Group Vice President, Emerald X