Your growth problem is really a behavior problem. I find it and I stay until it moves.
I advise companies on cross-channel performance, then set up the strategy and run it through iterations to increase revenue.
Hello, I’m Macala Rose, a Seattle-based fractional growth strategist who lives at the intersection of behavior, data and algorithms. I love to understand what makes people act. I read how your customers actually decide, build the measurement systems that prove it, and we build strategies have them take action.
CLIENTS AND RESULTS
Universal Pictures · 20th Century Fox · Emerald (now Forge) · ALDO · MJBizCon · Nuherbs · True Story Foods · Range Revolution
EMERALD
73% lower paid cost per lead
Restructured audience segmentation and improved ads permanence using behavioral analysis for 14 B2B events and trade shows.
IS THIS YOU?
NUHERBS
Doubled ecommerce revenue
Doubled wholesale e-commerce revenue through email marketing, organic search and content that educated naturopaths, herbalists and functional health practitioners.
In my experience, it shows up sounding like this:
We have tons of data, but we don’t know how to structure it and don’t trust it.
OLD SALT CO-OP
$300K in DTC sales and $225K in festival tickets
Built the first unified go-to-market across DTC, wholesale, two restaurants and a festival. Average ROAS of 3.06x on marketing spending 10 months.
We’re spending more money in more places, our costs are rising and sales are dropping.
Bring me in for the growth questions you can’t answer.
I study how people decide. What moves them, what stalls them, what they tell themselves about the choice after they’ve already made it. Bring me in to build your measurement systems so that you understand your customers. Work with me to build cross-channel strategies built on their behavior that will drive engagement, through the entire funnel, and result in sales. We’ll get the revenue back on track.
Kind Words From My Clients
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“You fix what's broken, fix what we didn't know was broken, and give our teams data they can make actionable insights from.”
Camille Candella, EVP, Emerald (now Forge)
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"Macala consulted for us for 10 years and always finds new ways for us to generate revenue."
Karalynn Sprouse, EVP, Emerald (now Forge)