Data, Behavior & AI

Audits, Strategy, Advisory

Strategic intelligence for companies that need to make a decision and can't see through the noise. Data strategy, customer behavior analysis, and AI adoption — scoped to your problem, no retainer required.

Clients Include

Emerald X

20th Century Fox

Power 106 FM

Gild Creative Group

Nuherbs

Universal Pictures

Emerald X

True Story Foods

MJ Biz Conference

Range Revolution

Emerald X • 20th Century Fox • Power 106 FM • Gild Creative Group • Nuherbs • Universal Pictures • Emerald X • True Story Foods • MJ Biz Conference • Range Revolution •

The problem isn't access to data. It's knowing what it means.

Most companies are generating more information than they can use — analytics, customer behavior, market signals, competitive noise. The challenge isn't gathering it. It's knowing what to look at, what to ignore, and what assumptions you've been making about what it tells you.

I don't theorize. I work from evidence.

I take your actual data, your market landscape, your customer behavior patterns — and challenge the assumptions already embedded in how you've been reading them. The output isn't a framework to implement later. It's clear strategic direction you can act on now.

Scoped to your problem. Delivered on a project basis.

I don't do open-ended engagements. You come with a specific challenge — a decision you can't see through, a channel that's underperforming, an AI adoption question that needs a real answer — and we scope the work to match it.

What My Clients Say

  • "Every now and again you meet someone you had no idea you needed, who sees you, truly, and then can expand you to support your vision with their skill. Macala is one of those people. "

    - Tiffany Hardin, CEO, Gild Creative Group

  • “You’re the Wolf from Pulp Fiction, You Fix Problems.”

    - Mike Dussault, Tech Investor, Former SpaceX

  • "I’ve worked with Macala for 15 years on some of the largest B2B events in the world. She has never failed to deliver on actionable insights, out of box ideas, growth and revenue.”

    - Karalynn Sprouse, EVP, Emerald X

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